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   <img src="https://www.edelman.com/sites/g/files/aatuss191/files/2024-01/Report%20Title1v3.png" alt="Edelman Trust Barometer 2024">
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    Innovation in Peril
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  • 2024 Edelman Trust Barometer

The future is not in good hands, according to the 2024 Edelman Trust Barometer: Innovation in Peril.

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   A collision of trust, innovation, and politics
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   The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.
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   In a year where half the global population can vote in new leaders, the acceptance of innovation is essential to the success of our society. While people agree that scientists are essential to the acceptance of innovation, many are concerned that politics has too much influence on science. This perception is contributing to the decline of trust in the institutions responsible for steering us through change and towards a more prosperous future.
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   <strong>READ MORE</strong>  
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   <strong>⇓</strong>
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       Explore the findings 
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4 Ways to Restore Trust in the Promise of Innovation

 

1. Implementation is as important as invention

Mismanaged innovations are as likely to ignite backlash as advance society. With breakthroughs like AI, vaccines, and green energy on the line, explaining the science and managing impacts is essential.   
 

 

2. Business must partner for change

Business is most trusted to introduce innovation into society, with an emphasis on partnering with government. CEOs need to safeguard jobs and take a stand on emerging ethical concerns.   
 

 

3. Science must integrate with society

Scientists are still trusted—but increasingly subject to public scrutiny. To build trust in expert recommendations, explain the research, engage in dialogue, and harness peer voices as advocates.   
 

 

4. Give me control over my future

When people feel in control over how innovations affect their lives, they are more likely to embrace them, not resist them. Listen for concerns, be open to questions.   
 

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       Explore the findings 
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       <a class="main-button blue-fill" href="https://edl.mn/3Rn6zO0" id="Button 3 Report" target="_blank" title="Download Report">DOWNLOAD REPORT</a>
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           <span style="font-size:32px;line-height:34px;text-align:left;">Methodology</span>    
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           <span style="font-size:18px;line-height:21px;text-align:left;">The 2024 Edelman Trust Barometer is the firm’s 24th annual survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted between November 3 and November 22, 2023.</span><a href="https://www.edelman.com/trust/our-methodology"> Learn more ></a>
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           <strong>28</strong>    
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           <span style="color:#0d0d0d;font-size:14px;line-height:12px;">Countries </span>
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           <strong>32,000</strong>    
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           <span style="color:#0d0d0d;font-size:14px;line-height:12px;">Respondents</span>
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           <strong>±1,150</strong>    
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           <span style="color:#0d0d0d;font-size:14px;line-height:12px;">Respondents / Country</span>
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